 |
 |
|||||
 |
 |
 |
 |
 |
||
Results-Driven Marketing Mastery — Program Overview
After more than 15 years managing integrated marketing communication programs, and more than nine years as a marketing consultant, one lesson has proven true to us over and over again:
Through our year-long, online marketing training intensive, we arm small businesses, nonprofits, and marketing communications consultants with a proven methodology to significantly strengthen their competitive health, and make every marketing dollar count. Results-Driven Marketing Mastery is one of the most value-packed programs of its kind. If you're ready to take your small business or nonprofit a giant leap forward — and respond intelligently to a shifting industry or volatile economy — this program is absolutely the best investment you'll ever make. Read what makes our methodology different >>
Why a year commitment?
Simply put, we are not a cookie-cutter solution or a reactive response to the latest and greatest marketing tactic. Instead, we are a real-time professional development intensive setting the foundation for optimal business success. By integrating our program into a typical marketing budget cycle, we’re with you every step of the way through a typical marketing program year — helping you realistically achieve one benchmark program component at a time while surpassing common challenges as they arise. We're with you from initial research and strategy, to market positioning, marketing planning, buy-in and budget approval, collateral design, plan implementation, and evaluation. Read how we ensure your return on investment >>Looking for a taste of our approach (and some great ideas too)?
Receive practical, relevant skills and expert ideas with our ongoing calendar of marketing webinars, an ever-expanding library of free marketing articles and white papers, a library of exceptional marketing handbooks, and our monthly enewsletter, The Smart Marketer.
