Our clients come from a wide array of corporations, micro businesses, small businesses, nonprofits, communication and marketing firms, and government agencies, as well as an array of backgrounds with marketing. Some are business owners, others are program directors, while still others are sole proprietor marketing consultants looking to refine their methodology. While this diversity offers a rich learning experience, all of our clients have important traits in common:
- — Our clients are not simply looking for a cookie cutter solution to get the word out. They want substantial results, including improved brand awareness, program growth, increased revenue and market share, customer loyalty and a jumpstart to their competitive health. They don't just want to come out on top of a struggling economy or shifting industry landscape; they want to come out better than they were before.
- — Our clients have some range of decision-making authority in relationship to their marketing program and budget, and each have the responsibility to demonstrate results. For some, marketing is just one of the many hats they wear. Others manage an integrated marketing and communications program, while still others are solely focused on marketing responsibilities.
- — Our clients are looking for a better method, a better strategic framework, and a better process to maximize available marketing resources (both money AND people). They want more success getting and keeping their administrators, frontline staff and board engaged toward common goals. And, they wish to be better prepared to handle the inevitable roadblocks, barriers, and detours that arise.
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